MGM – SoBella

Las Vegas, USA

Set in a mélange of color, light, and a whole lot of kitsch called Las Vegas, the Veer Towers required a lighting concept that redefines simplicity. The geometrically simple yet visually dynamic form of these towers brings a sense of architectural equilibrium to its backdrop. The luminous marks enhance this equilibrium and establish the solemnity of its architectural form. On a broader context of sustainable lighting, this simplistic lighting embraces the opportunity to enhance the well-being and overall experience of users within the towers and outside; and contributes to the urban night-scenography of this Sin City.